Settings

 

The Settings section within Seller Central governs the structural configuration of the Amazon account. It includes fulfilment preferences, shipping templates, tax settings, business information, user permissions and operational controls that underpin how the account functions.

 

This category is foundational because configuration errors can materially impact pricing, tax compliance, delivery promises, fulfilment efficiency and account security. While much of the work within Seller Central focuses on growth and optimisation, the Settings area ensures the underlying framework supports that growth reliably and compliantly.

 

For our clients, the Settings category is important because it safeguards operational stability and commercial integrity. Incorrect shipping templates can reduce competitiveness, misconfigured tax settings can create compliance exposure and unmanaged user permissions can introduce security risk.

Fulfilment By Amazon – Edit Access Required

 

Fulfilment By Amazon governs participation and configuration within Amazon’s FBA programme. It controls how products are enrolled in FBA, how fulfilment settings are structured and how inventory is integrated into Amazon’s logistics network.

 

This permission is beneficial because FBA directly influences delivery speed, Buy Box eligibility, customer trust and conversion performance. Proper configuration ensures products are correctly enrolled, fulfilment preferences are aligned with commercial objectives and operational efficiency supports revenue growth.

 

We require Edit-level access because enrolling products into FBA, adjusting fulfilment settings and managing programme configurations must be executed within Seller Central. View-only access would not allow us to activate or adjust fulfilment structures when required.

 

With this level of access, clients should expect:

  • Structured enrolment of eligible products into FBA
  • Alignment of fulfilment strategy with pricing and advertising plans
  • Configuration review to ensure compliance with FBA standards
  • Monitoring of fulfilment eligibility and operational settings
  • Escalation of configuration risks impacting performance
  • Client approval before major fulfilment strategy changes

Gift Options – Edit Access Required

 

Gift Options allows sellers to enable features such as gift wrapping, gift messaging and gift receipts on eligible products. These settings enhance the customer experience by making products more suitable for gifting occasions and seasonal demand.

 

This permission is beneficial because gifting functionality can improve conversion during peak retail periods such as Christmas, birthdays and seasonal events. Products positioned as gift-ready may attract incremental demand and support stronger sales performance during key trading windows.

 

We require Edit-level access because enabling, adjusting or disabling gift settings must be configured directly within Seller Central. This includes applying gift eligibility to relevant SKUs and ensuring settings align with fulfilment capabilities. View-only access does not allow us to implement these enhancements.

 

With this level of access, clients should expect:

  • Assessment of which products are suitable for gifting
  • Activation of gift options where commercially appropriate
  • Alignment of gift functionality with fulfilment method
  • Seasonal review of gifting eligibility
  • Monitoring of performance impact during peak periods
  • Client approval before enabling or modifying gift features

Global Messaging Dashboard – Edit Access Required

 

The Global Messaging Dashboard provides centralised management of buyer-seller communication across all marketplaces. It allows sellers to view, respond to and manage customer messages related to orders, fulfilment or product enquiries.

 

This permission is beneficial because timely and compliant communication directly affects customer satisfaction metrics and account health. Delayed responses can impact performance indicators, while unclear communication can increase disputes or negative feedback. Centralised oversight ensures messaging standards remain consistent and compliant with Amazon’s policies.

 

We require Edit-level access because responding to customer enquiries, managing message templates and handling communication threads must be executed within Seller Central. View-only access would not allow us to intervene where responses are required to protect performance metrics.

 

With this level of access, clients should expect:

  • Monitoring of incoming customer messages
  • Timely, policy-compliant responses where appropriate
  • Identification of recurring enquiry themes
  • Escalation of product or fulfilment concerns
  • Protection of response time metrics
  • Clear communication if issues require client input

Manage Cases – Edit Access Required

 

Manage Cases provides access to Amazon’s internal support system, where sellers can open, track and respond to support tickets relating to account issues, listing problems, fulfilment discrepancies or technical errors.

 

This permission is beneficial because many operational and performance issues require direct engagement with Amazon support. Efficient case management can resolve listing suppressions, fee discrepancies, shipment reconciliation problems or policy clarifications that would otherwise impact sales continuity.

 

We require Edit-level access because opening new cases, responding to Amazon’s requests and uploading supporting documentation must be executed directly within Seller Central. View-only access would prevent us from escalating issues or progressing resolutions on your behalf.

 

With this level of access, clients should expect:

  • Proactive opening of support cases where issues arise
  • Structured communication with Amazon support teams
  • Submission of required documentation or evidence
  • Monitoring of case progress until resolution
  • Escalation of complex matters where necessary
  • Clear communication regarding outcomes and next steps