Business Reports, Sales Summary (View)
Business Reports and Sales Summary are the core performance dashboards in Seller Central. They show how customers find you, how they behave on your listings, and where sales are coming from, so decisions are based on data, not guesswork.
What we do with our access
We track sales, sessions, conversion and key trends, then use those insights to steer priorities across listings, advertising, pricing, and inventory.
What you can expect
- Clear performance reporting (sales, traffic, conversion) you can actually use
- Fast diagnosis when sales dip or spike, with likely causes and fixes
- SKU-level insights so we focus effort where it drives the biggest return
- Consistent reporting cadence that links actions to outcomes
Payments (View)
Payments gives visibility of Amazon payouts, reserves, deductions, and transaction-level movements. It is essential for understanding what you are truly being paid and why.
What we do with our access
We review payment dashboards and transactions to support reconciliation, spot unexpected charges, and strengthen cashflow awareness.
What you can expect
- Better visibility on payouts, reserves and deductions
- Faster identification of unexpected fees, refunds, or chargebacks
- Cleaner support for finance reconciliation and audit trails
- Practical cashflow insights, not just screenshots
Operations Report
Operations Reports show operational performance indicators such as returns, A-to-z claims, chargebacks, and other customer experience signals.
What we do with our access
We monitor these metrics to catch problems early, identify what is driving them, and implement fixes to reduce avoidable costs.
What you can expect
- Early warnings on rising returns or claims
- Root-cause analysis by SKU and fulfilment route
- Action plan to reduce issues and protect performance
- Ongoing monitoring to confirm improvements
Business Reports (B2B), Sales Summary (View)
This view supports Amazon Business reporting where enabled, helping you understand B2B performance alongside B2C.
What we do with our access
We track B2B trends, identify SKUs that suit business buying, and advise on packs, pricing and content to grow B2B revenue.
What you can expect
- Visibility on B2B contribution and growth opportunities
- SKU insights tailored to business customer behaviour
- Recommendations on packs, pricing and positioning
- Clear reporting that separates B2B from B2C performance
Sales Tax Report
Sales Tax Reports contain sensitive tax-related data and are restricted in Seller Central. Access is only needed in specific compliance scenarios.
What we do with our access
When legally required and agreed, we export the relevant reports to support your compliance processes and record keeping.
What you can expect
- Access used only when genuinely required
- Careful handling of restricted tax data
- Clear documentation of what was pulled and why
- Support for your accountant or tax adviser with the right exports
Brand Analytics (View)
Brand Analytics provides shopper and demand insights, including search behaviour and competitor signals (where available). It is a powerful tool for scaling based on real market demand.
What we do with our access
We use the data to shape keyword strategy, improve content, and build smarter advertising structures that reflect how customers actually shop.
What you can expect
- High-intent keyword opportunities and gaps to target
- Competitive benchmarking to defend and grow share
- Stronger ad targeting based on real search behaviour
- Clear content priorities that lift conversion
Global FBA Inventory (View)
Global FBA Inventory shows stock levels and availability across marketplaces, supporting better replenishment decisions and fewer stockouts.
What we do with our access
We monitor inventory position across regions, flag risk early, and advise on replenishment timing and allocation.
What you can expect
- Single view of stock across marketplaces
- Stockout risk flags for priority SKUs
- Actions to avoid overstock and unnecessary storage costs
- Better planning for promotions and scaling
Seller Rating (View)
Seller Rating reflects customer trust and seller performance signals that can influence conversion and account standing.
What we do with our access
We track rating trends, identify what is driving negatives, and implement fixes to protect your reputation.
What you can expect
- Monitoring of rating movement and feedback themes
- Rapid escalation of urgent reputation issues
- Recommendations to reduce repeat complaints
- Clear reporting tied to operational actions
Brand Catalogue Manager (View)
Brand Catalogue Manager helps surface catalogue-level issues, content status, and brand consistency problems that can hold back performance.
What we do with our access
We use it to spot catalogue risks, prioritise fixes, and keep listings consistent, compliant, and scalable.
What you can expect
- Faster identification of catalogue errors and inconsistencies
- More efficient troubleshooting of suppressed or broken content
- Prioritised fix list across the brand catalogue
- Ongoing checks to maintain quality at scale
Feedback
Feedback captures customer comments and experience signals that can impact conversion and account health.
What we do with our access
We monitor feedback, triage issues quickly, and coordinate fixes across product, fulfilment, and customer experience.
What you can expect
- Rapid visibility of emerging customer issues
- Insight into recurring complaints by SKU
- Recommendations to reduce negatives over time
- Clear escalation when urgent action is needed
Account Health (View)
Account Health is Amazon’s compliance and performance dashboard. It flags policy issues and risks that could restrict selling privileges.
What we do with our access
We monitor account health, act quickly on warnings, and guide corrective actions to protect your ability to sell.
What you can expect
- Proactive monitoring of compliance alerts
- Fast triage of notifications and risk indicators
- Guidance on corrective actions and documentation
- Reduced chance of avoidable restrictions
Inventory Reports
Inventory Reports provide detailed data for forecasting, replenishment, and stock planning, helping you avoid lost sales and wasted storage spend.
What we do with our access
We analyse inventory data to improve sell-through, prevent stockouts, and avoid cash being tied up in slow-moving stock.
What you can expect
- Stronger replenishment decisions driven by data
- Identification of slow movers and at-risk inventory
- Actions to improve sell-through and reduce storage costs
- Regular updates aligned to your sales plan
Orders (Restricted) (View)
Orders contains order-level detail used for customer support and troubleshooting. It is restricted because it can include personally identifiable information.
What we do with our access
Only when needed, we use order detail to investigate delivery issues, resolve claims, and support customer queries, with responsible handling of data.
What you can expect
- Access used only for genuine support cases
- Careful handling of restricted customer information
- Faster resolution of delivery, returns and claim queries
- Clear notes on what was checked and why