Amazon performance is not just about sales. It is about keeping your account healthy, protecting conversion, and spotting problems before they become lost revenue. These permissions give us the visibility to monitor the signals that matter, and the ability to act quickly when something needs fixing.

Voice of the Customer

 

Voice of the Customer is Amazon’s direct read on buyer experience, flagging issues that can damage conversion and account health, such as product quality complaints, description mismatches, or recurring fulfilment problems.

What we will do with our access

 

We monitor VoC insights to identify patterns, diagnose root causes, and implement fixes across listings, operations, and customer messaging.

 

What you should expect

  • Early warnings before problems escalate into refunds, negative reviews, or suppressed ASINs
  • Clear identification of what is driving complaints and where it is coming from
  • Practical recommendations to improve customer experience and conversion
  • Ongoing monitoring so issues do not repeat

Appeals (Edit access)

 

When Amazon flags a compliance or performance issue, speed and accuracy matter. Appeals are not the place for guesswork. A strong submission needs evidence, a clear corrective action plan, and the right wording.

What we will do with our access
With your approval, we prepare and submit appeals and corrective action plans, ensuring the response is structured, evidence-led, and aligned with Amazon requirements.

 

What you should expect

  • Client-approved submissions only
  • Clear root cause, corrective actions, and prevention steps
  • Faster resolution and reduced risk of repeated enforcement
  • A documented record of what was done and why

KPI Toolbar

The KPI Toolbar gives quick access to the key signals that show whether performance is improving or drifting, without digging through multiple reports.

 

What we will do with our access

We use it to spot changes early, prioritise actions, and keep weekly reporting focused on what will move results.

 

What you should expect

  • Quick visibility on performance shifts and risk signals
  • Faster decision-making and tighter weekly optimisation
  • Reporting that highlights actions and priorities, not just metrics