Inventory

 

The Inventory section within Seller Central is where catalogue control, stock management and fulfilment oversight are managed. It governs how products are listed, how stock is allocated across fulfilment channels and how operational performance is monitored. This category directly affects product availability, sales continuity and account health.

 

Inventory management is critical because even strong advertising and high conversion rates cannot compensate for poor stock control. Stock-outs suppress ranking, excess inventory increases storage fees and inefficient fulfilment structures reduce margin. The Inventory section allows us to maintain operational stability while supporting growth.

 

For our clients, this area is essential because it connects commercial strategy with logistical execution. It ensures that listings are live, stock levels are aligned with demand forecasts and fulfilment programmes are structured efficiently.

FBA Analytics – View Access Required

 

FBA Analytics provides detailed reporting on fulfilment fees, storage costs, aged inventory and ASIN-level profitability within Amazon’s fulfilment network. It offers deeper financial insight into how FBA impacts contribution margin beyond basic sales reporting.

 

This tool is beneficial because fulfilment costs materially affect profitability. Storage fees, long-term storage penalties and fulfilment charges can erode margin if not actively monitored. FBA Analytics allows us to assess cost structure at SKU level, identify inefficiencies and support pricing or inventory decisions with accurate data.

 

We require View-level access because the value lies in cost visibility and financial analysis rather than execution within the tool. Access enables us to download and interpret fee data, identify trends and incorporate insights into strategic decision-making across pricing, stock planning and promotional activity.

 

With this level of access, clients should expect:

  • Detailed analysis of FBA fee breakdowns
  • Monitoring of storage costs and aged inventory exposure
  • Identification of slow-moving or margin-compressed SKUs
  • Cross-referencing fulfilment costs with Revenue Calculator and sales reports
  • Commercial recommendations to improve SKU-level profitability
  • Strategic input into pricing, restock and promotional decisions

FBA Dashboard – View Access Required

 

The FBA Dashboard provides a central overview of fulfilment performance within Amazon’s network. It consolidates key operational indicators such as inbound shipment status, stranded inventory, restock alerts, storage capacity limits, returns activity and Inventory Performance Index tracking.

 

This dashboard is beneficial because fulfilment stability directly impacts sales continuity and ranking. Stock-outs, suppressed listings, storage limit restrictions or stranded inventory can quickly disrupt performance. The FBA Dashboard allows early visibility of operational risks before they materially affect revenue.

 

We require View-level access because the value lies in oversight and risk monitoring. Access enables us to identify potential fulfilment issues, assess risk and proactively protect stock availability.

 

With this level of access, clients should expect:

  • Monitoring of inbound shipment status and delays
  • Identification of stranded or suppressed inventory
  • Oversight of restock alerts and stock-out risk
  • Tracking of Inventory Performance Index and capacity limits
  • Review of FBA returns trends
  • Proactive escalation of operational risks
  • Advisory recommendations to protect sales continuity

Inventory Planning – Edit Access Required

 

Inventory Planning provides forecasting and restock insights based on historical sales performance, sell-through rates and projected demand trends. It highlights recommended reorder quantities, identifies potential stock-out risks and flags excess inventory exposure.

 

This tool is beneficial because stock continuity is directly linked to ranking stability and revenue performance. Running out of stock can suppress organic visibility and disrupt advertising momentum, while overstocking can increase storage fees and create pressure in the case of low sales velocity. Inventory Planning allows structured visibility over forward demand.

 

We require Edit-level access because interacting with forecasting data, reviewing restock recommendations and managing planning settings requires operational access within Seller Central. While purchasing decisions remain the client’s responsibility, active engagement with the tool allows us to align commercial growth strategy with stock availability.

 

With this level of access, clients should expect:

  • Review of Amazon’s demand forecasts and sell-through data
  • Identification of potential stock-out risk
  • Consideration of advertising growth when evaluating future demand
  • Visibility into excess inventory exposure
  • Commercial input to support informed reorder decisions
  • Strategic alignment between growth activity and stock availability

Inventory Performance – Edit Access Required

 

Inventory Performance refers to the suite of metrics Amazon uses to assess how efficiently inventory is managed within FBA. This includes the Inventory Performance Index, excess stock levels, sell-through rate, stranded inventory and in-stock rate. These metrics directly influence storage limits, account health and overall operational efficiency.

 

Strong inventory performance protects both revenue and capacity. Poor sell-through or high levels of excess stock can reduce storage allowances and increase fees, while stranded or inactive inventory can restrict sales entirely. Actively managing these metrics helps maintain fulfilment stability and ranking continuity.

 

We require Edit-level access because managing inventory performance involves taking corrective action within Seller Central. This includes resolving stranded inventory, addressing listing suppression, managing excess stock recommendations and adjusting settings that influence performance metrics. View-only access does not allow us to intervene when issues arise.

 

With this level of access, clients should expect:

  • Active monitoring of Inventory Performance Index trends
  • Identification and resolution of stranded or suppressed inventory
  • Review of excess and aged stock exposure
  • Recommendations to improve sell-through rates
  • Protection of storage capacity and fulfilment limits
  • Escalation of risks that may impact account health
  • Alignment between inventory efficiency and commercial growth plans

Manage FBA Inventory / Shipments – Edit Access Required

 

Manage FBA Inventory and Shipments is the operational control centre for stock sent into Amazon’s fulfilment network. It allows sellers to create inbound shipments, generate shipping plans, track delivery status, reconcile discrepancies and manage FBA stock once received.

 

This function is critical because accurate inbound management directly affects stock availability, listing visibility and sales continuity. Delays, shipment errors or reconciliation issues can result in stock-outs, suppressed listings or financial discrepancies. Effective shipment management ensures inventory moves efficiently from supplier to fulfilment centre and onto the customer.

 

We require Edit-level access because creating shipment plans, adjusting quantities, resolving inbound discrepancies and managing FBA stock settings must be executed within Seller Central. View-only access does not allow us to correct errors, amend shipments or take action when operational issues arise.

 

With this level of access, clients should expect:

  • Creation and configuration of FBA shipment plans
  • Coordination of inbound quantities aligned with growth forecasts
  • Monitoring of shipment status and delivery confirmations
  • Reconciliation of missing or damaged units
  • Resolution of stranded or inactive FBA inventory
  • Proactive identification of inbound delays affecting stock availability
  • Clear communication if operational issues require client input

Manage FBA Returns – View Access Required

 

Manage FBA Returns provides visibility into customer returns processed through Amazon’s fulfilment network. It allows sellers to review return reasons, quantity trends, condition status and reimbursement outcomes for products fulfilled by Amazon.

 

Returns data is commercially important because high return rates can materially affect profitability, advertising efficiency and long-term product positioning. Analysing return reasons helps identify potential listing clarity issues, quality concerns or customer expectation gaps that may require corrective action.

 

We require View-level access because the value lies in monitoring and analysing return behaviour rather than processing returns directly. Amazon manages the physical return handling under FBA, but access to this data allows us to assess performance impact and identify recurring patterns.

 

With this level of access, clients should expect:

  • Monitoring of return rate trends by ASIN
  • Analysis of stated return reasons to identify recurring issues
  • Identification of products with elevated return impact on margin
  • Cross-referencing return trends with advertising and conversion data
  • Escalation of quality or listing concerns back to the client
  • Advisory recommendations to reduce preventable returns

Manage Inventory / Add a Product – Edit Access Required

 

Manage Inventory and Add a Product is the core catalogue management interface within Seller Central. It allows sellers to create new listings, edit existing product information, manage pricing and update fulfilment settings at SKU level.

 

This permission is essential because listing accuracy directly impacts visibility, compliance and conversion performance. Errors in titles, attributes, fulfilment method or pricing can suppress listings, affect Buy Box eligibility or reduce conversion rate. Active catalogue management ensures listings remain accurate, competitive and aligned with commercial strategy.

 

We require Edit-level access because creating new SKUs, updating product data and adjusting listing attributes must be executed directly within Seller Central. View-only access does not allow us to correct listing errors, implement optimisation changes or manage fulfilment configurations.

 

With this level of access, clients should expect:

  • Creation of new product listings where required
  • Ongoing optimisation of titles, attributes and key listing data
  • Correction of listing errors or suppressed detail page issues
  • Alignment of fulfilment method with commercial objectives
  • Monitoring of pricing and Buy Box eligibility factors
  • Controlled implementation of changes following client approval

Manage Seller-Fulfilled Products – View Access Required

 

Manage Seller-Fulfilled Products provides visibility over listings that are fulfilled directly by the seller rather than through Amazon FBA. It allows review of SKU status, pricing, fulfilment settings and stock levels associated with merchant-fulfilled offers.

 

This permission is beneficial because seller-fulfilled inventory can impact Buy Box eligibility, delivery performance metrics and overall customer experience. Visibility ensures that stock availability, fulfilment promises and pricing remain aligned with broader commercial strategy.

 

We require View-level access because the value lies in oversight rather than execution. While operational fulfilment remains the client’s responsibility, access allows us to assess performance risks, identify inconsistencies and ensure merchant-fulfilled listings do not undermine advertising or ranking efforts.

 

With this level of access, clients should expect:

  • Monitoring of seller-fulfilled SKU status and availability
  • Visibility of fulfilment settings that may impact delivery promises
  • Identification of pricing or Buy Box risks
  • Alignment between merchant-fulfilled and FBA strategies
  • Escalation of fulfilment performance concerns
  • Advisory recommendations where adjustments may protect sales performance

Pan-European FBA Inventory – View Access Required

 

Pan-European FBA Inventory provides visibility over stock distributed across multiple Amazon EU fulfilment centres under the Pan-European FBA programme. It shows how inventory is allocated across countries, where units are stored and how cross-border fulfilment is being managed.

 

This permission is beneficial because multi-country inventory distribution directly affects delivery speed, fee structure and VAT exposure. Understanding where stock is physically held allows for better margin evaluation, compliance awareness and forecasting across EU marketplaces.

 

We require View-level access because the value lies in monitoring and analysis rather than directly reallocating inventory within this interface. Access enables us to assess cross-border performance, identify inefficiencies and incorporate fulfilment positioning into wider commercial strategy.

 

With this level of access, clients should expect:

  • Visibility over stock distribution across EU fulfilment centres
  • Monitoring of cross-border fulfilment activity
  • Identification of potential fee or VAT implications
  • Alignment between advertising growth and international stock positioning
  • Advisory input on EU expansion performance
  • Escalation of risks linked to storage concentration or compliance

Seller Fulfilled Prime Analytics – Edit Access Required

 

Seller Fulfilled Prime Analytics provides performance insight into SKUs enrolled in the Seller Fulfilled Prime programme. It offers visibility into delivery performance metrics, on-time shipment rates, cancellation rates and customer experience indicators tied specifically to Prime-level fulfilment standards.

 

This tool is beneficial because Seller Fulfilled Prime carries strict performance requirements. Falling below Amazon’s thresholds can result in suspension from the programme, loss of Prime badge visibility and reduced conversion. Prime eligibility significantly influences click-through rate and Buy Box competitiveness, so performance must be actively monitored.

 

We require Edit-level access because maintaining programme compliance may require configuration adjustments, monitoring settings and active management within Seller Central. Edit access ensures we can engage with the programme settings and take action where performance risks arise.

 

With this level of access, clients should expect:

  • Monitoring of Seller Fulfilled Prime performance metrics
  • Identification of delivery performance risks
  • Oversight of cancellation and on-time shipment rates
  • Early warning of potential compliance breaches
  • Advisory recommendations to protect Prime eligibility
  • Clear communication if operational action is required

Seller Fulfilled Prime Performance – Edit Access Required

 

Seller Fulfilled Prime Performance provides direct oversight and management of the operational metrics required to maintain Seller Fulfilled Prime eligibility. It tracks critical indicators such as on-time dispatch rate, delivery performance, cancellation rate and valid tracking rate. These metrics determine whether Prime status is retained.

 

Prime eligibility significantly influences conversion rate and Buy Box competitiveness. Loss of Prime status can immediately reduce visibility and sales velocity. Therefore, performance management is not passive monitoring. It requires active oversight to ensure compliance with Amazon’s strict fulfilment standards.

 

We require Edit-level access because maintaining compliance may involve interacting with programme settings, reviewing performance thresholds and managing participation status within Seller Central. View-only access would not allow us to intervene where Prime eligibility is at risk.

 

With this level of access, clients should expect:

  • Active monitoring of Seller Fulfilled Prime performance thresholds
  • Identification of performance risks before they impact eligibility
  • Oversight of delivery metrics and cancellation rates
  • Early escalation where operational standards fall below requirements
  • Strategic recommendations to protect Prime status
  • Clear communication if corrective action is required

Selling Applications – Edit Access Required

 

Selling Applications refers to the management of third-party integrations and connected software within Seller Central. This includes tools that connect to inventory management systems, advertising platforms, reporting software or external operational services. For all our clients, we recommend integrating Sellerboard, a 3rd party P&L software which makes managing profits for Amazon accounts simple.

 

We require Edit-level access because managing Selling Applications involves authorising, reviewing and removing third-party access within Seller Central. View-only access does not allow us to approve integrations or revoke access where risk is identified.

 

With this level of access, clients should expect:

  • Review of connected third-party applications
  • Verification that integrations align with operational requirements
  • Removal of unnecessary or redundant applications
  • Oversight of permission scope granted to external tools
  • Risk identification relating to data security or operational conflicts
  • Client approval before authorising new integrations

Size Charts – Edit Access Required

 

Size Charts allow eligible brands, particularly within apparel and related categories, to create and manage structured sizing guides that appear directly on product detail pages. These charts help customers understand fit, measurements and garment dimensions before purchasing.

 

Accurate sizing information is critical in categories where fit uncertainty drives returns. Clear, well-structured size charts improve customer confidence, increase conversion rate and reduce preventable returns caused by sizing misunderstandings. They also enhance overall listing professionalism and brand trust.

 

We require Edit-level access because creating, updating and assigning size charts to relevant ASINs must be managed directly within Seller Central. This includes configuring measurement tables, uploading brand-specific sizing information and ensuring correct chart association across variations. View-only access does not allow us to implement or correct sizing data.

 

With this level of access, clients should expect:

  • Creation of accurate, brand-aligned size charts
  • Alignment of sizing data with manufacturer specifications
  • Assignment of correct charts to parent-child variations
  • Updates where product measurements or ranges change
  • Monitoring of return trends linked to sizing issues

Escalation of discrepancies requiring client confirmation