Brand growth on Amazon is not only about ads. It is about understanding demand, fixing friction, and proving what converts. These Brand tools give us the visibility and control to make smarter decisions, protect your reputation, and continuously improve conversion.
Amazon Brand Analytics
Amazon Brand Analytics shows what shoppers are searching for, how they discover products, and where competitors are winning demand. It is one of the most valuable sources of insight in Seller Central, and it is often underused.
What we will do with our access
We use Brand Analytics to shape strategy across advertising, listings, and product positioning, then report clearly on what it means for your growth.
What you should expect
- Identify high-intent search terms and shifting demand trends
- Spot competitor pressure and category opportunities
- Stronger targeting strategy and better keyword prioritisation
- Clear insights in reporting, not raw data dumps
Customer Reviews
Reviews are your conversion engine and your early warning system. They reveal what shoppers love, what causes returns, and what objections are killing sales.
What we will do with our access
We monitor reviews to identify issues and opportunities, then feed those insights into content updates, product improvements, and customer response plans.
What you should expect
- Ongoing review monitoring to catch problems early
- Theme analysis (quality, sizing, expectations, usage confusion)
- Prioritised recommendations to improve conversion and reduce refunds
- A clear plan for when and how to respond (where appropriate)
Customer Experience Metrics
Customer Experience Metrics highlight friction that blocks purchases, from content clarity to shopper satisfaction signals. When these metrics dip, conversion often follows.
What we will do with our access
We track CX metrics to diagnose conversion and performance issues, then act quickly with targeted fixes across content, offers, and ad traffic quality.
What you should expect
- Faster diagnosis of conversion drops and performance swings
- Practical actions to reduce buyer hesitation and confusion
- Better alignment between ad traffic and listing experience
- Improvements that make advertising more efficient over time
Manage Your Experiments
A/B testing is how you stop guessing and start proving. Manage Your Experiments lets us test titles, images, and A+ Content variations to identify what genuinely increases conversion.
What we will do with our access
We run client-approved A/B tests with clear hypotheses, clean test design, and disciplined readouts, then implement the winners.
What you should expect
- Client-approved testing plan (we do not push changes without signoff)
- Tests on titles, main images, and A+ content to improve conversion
- Clear results, clear winners, clear rollout plan
- A conversion-led roadmap based on evidence, not opinion