Vine
Amazon Vine is Amazon’s invitation-only review programme that helps eligible products generate trusted, early reviews from vetted reviewers. It is particularly valuable for newer listings, refreshed products, or SKUs with weak review volume because it builds buyer confidence fast, improves conversion rate, and can support stronger advertising efficiency once your listing has more social proof.
What we will do with our access
We enrol eligible products into Vine only with your approval, set the programme up correctly, and align the timing with your launch or growth plan so you are building reviews when they will have the highest commercial impact.
What you should expect
- You provide free units to Vine reviewers (inventory cost is yours).
- Amazon may charge a Vine enrolment fee depending on marketplace and programme terms.
- Reviews are not guaranteed, but Vine often accelerates early review velocity.
- We will advise on which SKUs to enrol, how many units to allocate, and when to run it for maximum conversion impact.
Promotions
Promotions are one of the fastest ways to make your offer more compelling and improve conversion when shoppers land on your listing. When promotions are coordinated with advertising, they can lift click-through rate, improve conversion rate, and reduce wasted spend because more of the traffic you pay for actually buys.
What we will do with our access
We plan and manage promotions as part of your growth strategy, aligning them with advertising, seasonality, and stock position. The goal is not discounting for the sake of it, but improving efficiency and driving profitable momentum.
What you should expect
- A clear plan for when promotions should run, and which SKUs benefit most.
- Stronger conversion during key periods, which often improves ad efficiency.
- Guardrails to avoid unnecessary margin erosion or running promos when stock is tight.
Manage Bids
Bids control where you show, how often you win auctions, and what you pay for traffic. On Amazon, the market changes daily. Competitors raise bids, search behaviour shifts, and performance can swing quickly. Without active bid management, spend drifts into poor-performing targets while profitable terms lose impression share.
What we will do with our access
We actively manage bids to protect profitability and scale what works. That includes optimising at keyword, product target, and placement level, backed by performance data and clear commercial targets.
What you should expect
- Regular bid optimisation to reduce waste and grow profitable sales.
- More stable performance by correcting drift quickly.
- Smarter scaling, where budget is concentrated on what is converting.
Manage Text Ads (beta)
Text Ads (where available) can provide additional visibility and incremental reach in placements enabled by Amazon. Used correctly, they can complement your core Sponsored Ads strategy and widen coverage without disrupting your existing account structure.
What we will do with our access
Where text ads are enabled, we will create, manage, and test them with tight controls, focusing on incremental performance rather than noise.
What you should expect
- Structured testing with clear success metrics.
- Controlled spend, with expansion only when performance proves out.
- Clean reporting on what is incremental and what is not.
Daily Budget
Budget is not just a limit, it is a growth lever. If profitable campaigns run out of budget early, you miss high-intent sales. If weak campaigns have too much budget, spend gets wasted. Daily budget management keeps your spend controlled while ensuring winners have room to scale.
What we will do with our access
We monitor and adjust daily budgets to prevent overspend, stop wasted budget, and keep top campaigns funded when they are driving results.
What you should expect
- Less budget waste and fewer “money left on the table” moments.
- Faster scaling of winning campaigns, without losing control of spend.
- Ongoing adjustments based on performance and seasonality.
A+ Content Manager
Advertising drives traffic, but content closes the sale. A+ Content improves your listing’s ability to convert by communicating benefits clearly, answering objections, and building trust. Better conversion means your ads become more efficient because you get more sales from the same clicks.
What we will do with our access
We create and update A+ Content to strengthen conversion, reinforce your brand, and maximise the value of paid traffic.
What you should expect
- Clear, benefit-led content that reduces buyer hesitation.
- Better conversion rate and stronger ad efficiency over time.
- Ongoing improvements based on performance and customer behaviour.
Prime Exclusive Discounts
Prime Exclusive Discounts make your offer more competitive to Amazon’s most valuable audience. When used strategically, they can increase conversion and improve ad efficiency, especially during peak shopping periods.
What we will do with our access
We create and manage Prime discounts at the right time, on the right SKUs, aligned with advertising to increase sales without unnecessary margin giveaways.
What you should expect
- A more compelling offer for high-intent Prime shoppers.
- Improved conversion during key periods.
- Guardrails to protect margin and avoid over-discounting.
Coupons
Coupons provide highly visible deal signalling on Amazon and can lift click-through rate from search results as well as conversion on the detail page. When coordinated with ads, coupons often reduce the effective cost of acquisition.
What we will do with our access
We create and manage coupons as part of your advertising and growth strategy, selecting the right SKUs and timing to maximise impact.
What you should expect
- Improved click-through and conversion when deployed strategically.
- Better advertising efficiency due to stronger offer appeal.
- Controlled use, with clear rationale and performance review.
Price Discounts
Price discounts can drive velocity, support ranking, and improve conversion, but only when used with intent. Poorly planned discounts can erode margin without delivering sustainable growth. The difference is strategy and timing.
What we will do with our access
We create and manage price discount campaigns to support product momentum, promotional peaks, and competitive moments, coordinated with advertising to convert more of your paid traffic.
What you should expect
- Strategic discounting aligned to growth objectives, not panic pricing.
- Clear monitoring of performance, margin impact, and post-promo behaviour.
- Better conversion during discount windows, often improving ad efficiency.